Instagram's AI Glow-Up

"Restyle" & "Touch Up" are here. Instagram is leaning hard into AI, and the new tools it's testing could change how we post Reels and Stories forever.

Image via: BoliviaInteligente on Unsplash

Meet "Restyle" and "Touch Up"

Restyle: lets user change the background of their stories or images using generative AI (similar to AI art generators)

Touch Up: Smooths facial features and lighting in Reels, giving content creators more polish without third-party apps

Both tools are designed to keep users editing in-app, reducing time spent jumping between different apps, and opening new doors for creators, influencers, and casual posters alike.

Why This Matters?

• Upgrading to AI features makes Instagram more competitive with TikTok and Snapchat's AR/AI tools.

• This will help creators save time whilst also still producing high-quality visual content.

• There is potential for more tools down the line, such as storytelling tools and more

Instagram isn't just catching up; in this continuously growing new AI world, it's reimagining how AI fits into self-expression.